Man On The Ground
Providing market entry and consultation services for the Asian region for music and entertainment related companies

How We Can Help

With approximately 60% of the world's population located in Asia, doing business in the region can be a daunting and intimidating task where "who you know" is the key to success. Where do you start when launching a music related product? Who do you talk to to learn more about the industry in Asia? Who can you trust? How is each market different? From Mumbai to Hong Kong, Taipei to Singapore, each country has its own languages, nuances, business practices and customer needs.

Would you like to expand your music or entertainment related business into Asia and don't know where to start or who to speak to? Do you need assistance targeting the appropriate markets that make the most sense for your product or campaign? Are you looking for honest advice and guidance on timing and process?

Are you looking to launch an app, music service, or technology device that requires the proper licenses with labels and rights holders, publishers and collection societies in Asia?

Do you need to engage with local major and indie labels, global and regional publishers and collection societies to license or launch your music related product? Do you need to make connections with music and entertainment industry leaders in markets such as Hong Kong, Taiwan, Singapore, China, and India? Are you an artist manager or booking agent looking to connect with local promoters and/or labels and need guidance?

Do you need guidance on entering the unique Chinese language music market from a Mandarin music industry expert? With representation in Taipei, the epicenter of Mandopop, we provide with deep industry connections in the Mandarin language music market.

If the answer is yes to any of these questions, we can help.

From over 20 years of music industry experience working with some of the biggest artists and content owners in the world, Man on the Ground has a wealth of global music and entertainment industry knowledge.

We offer a truly unique international perspective with deep industry connections in both Asia Pacific and the US/UK and can help bridge the cultural and business gap between East and West.

We offer marketing and licensing strategies, negotiation and implementation guidance with various local and regional content owners, product management, industry introductions, and strategies for launching your music or entertainment related product or venture in Asia Pacific.